The Rise of Towery Electric

Congratulations to Alex Towery, Owner and CEO of Towery Electric in Novato for being featured in Bay Area Business Magazine!

After pivoting from photography during the 2008 recession, Alex built Towery Electric from the ground up, growing it into a thriving 13-person firm known for craftsmanship, innovation, and integrity. Under his leadership, the company has become a trusted name across Marin, San Francisco, and Sonoma counties, handling everything from residential wiring to advanced lighting control and smart home systems.

Beyond running a successful business, Alex is deeply committed to strengthening the trades. Alex serves on our Board of Directors and mentors students through the North Bay Construction Corps, even hiring graduates into his company. His philosophy: steady, organic growth and investing in people has helped create a loyal, skilled team and a culture of learning. Alex’s story is one of resilience, vision, and leadership in action and is proof that a spark of determination can light up an entire community.

To read the full article, please click here.