Norcal PTAC Presents: Marketing Strategies for California SB & DVBE Certified BusinessesName: Norcal PTAC Presents: Marketing Strategies for California SB & DVBE Certified BusinessesDate: February 25, 2021Time: 10:00 AM - 11:00 AM PSTWebsite: TO REGISTEREvent Description:California spends more than $10 billion a year on goods and services, with more than $3 billion awarded to SB and DVBE certified businesses
There are 230+ state agencies and hundreds of buyers & decision makers responsible for buying the goods and services each agency needs. Some purchases between $5,000 and $249,999.99 are reserved for Small Business (SB)and Disabled Veteran Business Enterprise (DVBE) certified businesses and are never advertised publicly. To win these contracts, you’ll need to develop a comprehensive marketing strategy to make yourself known to the state contract gatekeepers!
This webinar is designed to provide certified SB and DVBE businesses with tips on how to get their foot in the door with state contracts, specifically what to say and do to get the attention of state buyers and SB/DVBE advocates to win contracts.
Webinar Topics Include:
- Best practices for marketing your business to win state contracts
- Differences between SB and DVBE option and micro-purchases
- Finding state buyers who use the SB/DVBE option
- 2021 changes to the Emergency Purchasing Authority
- Identifying the 11 state agencies who have a SB/DVBE First Policy
- Finding reciprocity partners who accept SB/DVBE Certification
Thomas Burns, Procurement Specialist, Norcal PTAC
Thomas Burns has over 20 years of experience providing start-ups, micro & small businesses with expert advice and assistance in the areas of government contracting, business planning, marketing and sales support. He has taught webinars, seminars and conducted workshops focusing on building relationships with Prime Contractors, creating winning business plans and marketing to government agencies.
Learn more about Norcal PTAC.
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