What Will Marketing Look Like In 2021? Tips For A Content Marketing StrategyDecember 18, 2020In this unprecedented time, businesses are wondering how to market themselves, and how to do it without breaking the bank. With people mainly working from home in the North Bay unless they have to go out, or work on site, making sure that you appear on your customer's screens is critical.
The absolute best way to get your business in front of people right now is to publish engaging content on your social profiles that leads people back to your website. Have a Facebook Pixel installed on your website, which will record their visit. Facebook begins to accumulate a list of people who are interested in your business. You then run relevant ads to that list, and also Facebook can create a "look alike" list to also show your ad to. They will show your ad on both Facebook and Instagram. In this way you can be confident that your business is being put in front of people who are actually potential customers. If you need help putting this in place, please reach out to us.
The buzz word for this is "Content Marketing", and when you create a plan, it is called a "Content Marketing Strategy".
You may be wondering what content to write. We published an article on how to identify what topics you should create content around, whether it be an article, video, or discussion.
To your success in 2021!
Wendy Louise Nog
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