• Take Your Marketing to the Next Level with Personas by Ann Gusiff, Marketing Coach for Remodelers

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    March 25, 2021
    Understanding your clients is an important part of your marketing strategy, one that takes some effort. Part of that effort should include spending a little time developing personas. While not as straightforward as, say, completing your Google My Business profile, you have an advantage over business owners in other industries. Because you are in the remodeling industry, you basically ‘live’ with your clients while their projects move through the design and build phases. As a result, you come to know your clients fairly well. 

    Creating your own personas takes that understanding to the next level. When you start adding elements such as needs, wants, desires, and mindset (psychographics), what was a concrete one-dimensional picture of just one client, now becomes a broader picture of an archetypical client that you work with. And that deeper comprehension allows you tailor marketing strategies that attract these groups of clients.

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    Contact:
    Ann Gusiff, Marketing Coach for Remodelers
    ann@gusiff.com, (415) 497-8974
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