• Marin Economic Forum: Did You Know? Changing image of construction might draw more participants

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    February 09, 2023
    Copyright © 2022 MarinEconomicForum, All rights reserved. 

    Almost 80% of contractors across America report “difficulty in hiring qualified craft workers”, according to the Associated General Contractors. Among the key reasons cited is the perception among youth that jobs in the trades sector are “dirty” and not as “prestigious” as those requiring a college degree.

    In response, “Build California” is a new initiative aimed at debunking negative stereotypes and changing perceptions and attitudes about construction jobs. Using data, such as average yearly earnings across dozens of occupations in the construction sector, the initiative hopes to change hearts and minds, leading to greater labor participation in the sector.

    In our effort to responsibly share data and information with our external audiences, we pay careful attention to data and other privacy rights to ensure compliance. In some cases, this means we can cite a source but we are unable to include access to the source itself as a link, attachment or otherwise, and it also requires careful attention to the reuse of that data for our own purposes. 
    Mike Blakeley, Chief Executive Officer
    mblakeley@marineconomicforum.org, (415) 991-5983
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